Top 7 Digital Marketing Strategy for Doctors

Are you amused with the heading? 

Well don’t be, when everyone is running to Google for simplest question, why not search for nearest good doctors on internet.

Days are gone when people use to take reference of good Doctors from friends and neighbor. Now the most common source of finding a good Doctor around is internet

Like any other business establishment it is important for Doctors to have their digital presence. Question is how? and what are the Top Digital Marketing Strategy for Doctors ? 

This question is also important for country like India where according to Drugs and Magic Remedies Act, advertisement by Doctors is prohibited in any media. 

Marketing strategy for every business is different and so is the case with Doctors. Sometime Doctors do not understand the power of Social Media Marketing, but their patient do check reviews and rating before visiting. 

Doctor practicing in urban town need to be more equipped with Digital Marketing tool than a Doctor in rural market.

How to create a robust digital marketing strategy for Doctors. A marketing strategy for Doctor can be created after full research. While creating a marketing strategy for Doctors it very important, that we present a picture of caring and understanding Doctor. Even Doctors can register themselves on Spiralshealth or other such platform.

So lets take you through with Top 7 Digital Marketing strategy for Doctors

The overall strategy could be same but the sub set of the strategy may changes basis the type of Doctor so do consult your digital marketer. 

Website or Digital Presence: It is very important that you have at least digital presence, so that if any one search you by name they can find you. So if you do want to take hassle of creating website of your own then you can take services of Spiralshealth or other such service provider and they will create a sub domain for you. The best part is that they will do all website maintenance.

Register your business on Google :Ever business should get listed on Google. Business registered on google are easy to find and also easy to locate. Your patients can checkout reviews and other details. But if you are short of time then hire someone to do it for you. The best part of Spiralshealth is that they offer complete Digital marketing services for Doctors.

Patient Reviews : Most of the time your patient like your services, but is it stated on anywhere? If not ask your patient to give reviews about your services on Google, your website and all other social page where you have presence.

Content Marketing : Content marketing is very important in Digital Marketing. As a Doctor you can ask your patient for their interviews on experience e.g. if you are a dentist or a dermatologist you can take picture of patients with their consent. And when you have cured them you can post the transformation picture or images. Content marketing helps a lot for spreading good voice.

Video Blogging : I know, I am asking too much but the video blogging is also an important tools for promoting your presence and reviews on Digital Marketing. So create good content, reviews of patient, content on type of services you offer. But again I am saying that if you cannot do it for yourself then hire services like Spiralshealth.

  

Paid Advertisement : Its very easy to run a paid advertisement on Google or any other social media platform. And because you can define your target area in term of geography or subject they are searching. This way people can easily find your services. You will get healthy traffic and lead/ But you need to have strong backend process so that any such lead is handled properly. 

Organize Healthcamps and promote digitally :  You can also     organise health camp or collaborate with organization who does it. Use event photography for digital marketing. This way, people will know you and locate your place. Remember these are part for improving your presence digitally. 

If you are a Doctor get yourself registered with Spiralshealth for Digital Marketing. Spiralsheath is  offering Patient Management services which includes Queue Management, Document Management, E-prescription, Data based insightful information on your business.