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How To Create Content Marketing Strategy

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When you hear the phrase Content Marketing, what is the first thing that ring's the bell ? Video's, Poster, Banner, Animation, Blog's, Instagram, YouTube Video. Content marketing is not born out of digital marketing. Content marketing was there from the beginning of mankind. It has evolved with human race and technology. Today's version of content marketing is only technologically advanced version from what we were doing 100 years back. Why it is important to have a Content Marketing Strategy ? Content marketing helps businesses to generate cost effective web traffic and business lead. It will help you generate revenue and a continuous source of revenue gives you flexibility to experiment on other source of revenue. So, what is content ? if you ask me, "Content is King"                                                              Content is King I would like to quote what Mr. Bill Gates wrote in January 1996, he published an essay titl

Top 10 Digital Marketing Strategy for Restaurant

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Top 10 Digital Marketing Strategy for Restaurant There are over a million fine dining restaurant and as per one of the study market value of fine dining restaurant in India will be about 40 billion Rupees. If you are planning to open a restaurant then the competition is fierce. You should be ready to give all in, into your restaurant to make your venture a profitable business. The first step toward a profitable restaurant business is off-course food and ambience but they are useless without customers. So how to bring customer to your restaurant and convert them to regular customer, building loyalty, this is where marketing plays a crucial role. Today almost 90% of customer search for restaurant online, so it is very important to have a strong digital marketing strategy for your restaurant in place for your successful restaurant business. I have listed down Top 10 Digital Marketing Strategy for Successful Restaurant Business Social Media Marketing   : It is

Top 7 Digital Marketing Strategy for Doctors

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Top 7 Digital Marketing Strategy for Doctors Are you amused with the heading?  Well don’t be, when everyone is running to Google for simplest question, why not search for nearest good doctors on internet. Days are gone when people use to take reference of good Doctors from friends and neighbor. Now the most common source of finding a good Doctor around is internet Like any other business establishment it is important for Doctors to have their digital presence. Question is how? and what are the Top Digital Marketing Strategy for Doctors ?  This question is also important for country like India where according to Drugs and Magic Remedies Act, advertisement by Doctors is prohibited in any media.  Marketing strategy for every business is different and so is the case with Doctors. Sometime Doctors do not understand the power of Social Media Marketing, but their patient do check reviews and rating before visiting.  Doctor practicing in

Digital Marketing Mistake And How To Avoid It

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Digital Marketing Mistake You could be spending hours in building your digital marketing strategy, doing all what has been taught in Digital Marketing classes still getting no results. The objective is to help you with getting your Digital Marketing right at the very first attempt  Here are the top common digital marketing mistake you have keep in mind while designing Digital marketing strategy : Not Defining Your Target Audience Understanding your target audience is vital for getting the desired result from your digital marketing strategy. Regardless of fact that you know some key data points about your customers like geography, age, preference it doesn't mean you comprehend them. You need to create buyer character, which are fictional portrayals of your target buyer. When you don't define your target appropriately, you target wrong audience and you don’t get desired result. For instance, you pitch T-shit or summer wearable to people residing in cold

What is Backlinks? And how you can create backlinks

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What Is Backlinks? And How You Can Create Backlinks Backlink is a link between Website A and Website B, search engines like Google evaluate the quantity, quality, and relevance of backlinks for a web page in order to estimate how important the page is. They use backlink as one of the key parameter because backlink means one website trust the other website. High quality backlink can help you increase the website ranking position and position in Search Engine result (SEO). Essentially it means that other vouch for your content, so incase many site link to same page than Search engine can consider it as worth linking and therefore worth surfacing in (SERP). Type of Backlink  Broadly there are two type of backlink Nofollow backlink and Dofollow back, basically they communicate with search engine. In case if Dofollow they leave value to communicate and in case of Nofollow do not pass any value. How can I check my backlink There are various backlink m

Digital Marketing Myth

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                                             Digital Marketing Myth The term Digital marketing was popularized around 21st century and now it's the biggest buzz word.   Few facts before we move further, our world population is more than 7 billion and as per internetworlstate more than half of population is using internet.  We are adding more than 1 billion mobile user in every 2.7 years.  You may not call it fact but new toy for newborn's are mobile phone, before speaking their first letter they know how to play with phone keypad.  School admission to home work everything is shifting from off-line to online. Teacher's have created online group for parent's and updating homework and hell lot of do not what work. On road while traveling you will find one or other passerby busy in god know what in mobile. No one need corner shop for seeking direction, you punch in the address and google will take you their via all those non existent road whi