Digital Marketing Mistake And How To Avoid It

Digital Marketing Mistake

You could be spending hours in building your digital marketing strategy, doing all what has been taught in Digital Marketing classes still getting no results.

The objective is to help you with getting your Digital Marketing right at the very first attempt 

Here are the top common digital marketing mistake you have keep in mind while designing Digital marketing strategy :

1. Not Defining Your Target Audience

   Understanding your target audience is vital for getting the desired result from your digital marketing strategy. Regardless of fact that you know some key data points about your customers like geography, age, preference it doesn't mean you comprehend them.
   You need to create buyer character, which are fictional portrayals of your target buyer. When you don't define your target appropriately, you target wrong audience and you don’t get desired result. For instance, you pitch T-shit or summer wearable to people residing in cold regions but which would be increasingly beneficial to target those that are living in warm areas.
   
   

   

   Know which door lead to your customer

2. Neglecting The Value Of Content Marketing

   Content is a very effective to connect with audience, people across the globe spent time on internet searching for content of their interest, to gain knowledge, to improve and improvise. Never compromise on the quality of content, content which can keep your audience entertained. Talk around the subject and beyond the subject give something to your audience which they can look forward to. For instance, if you are into manufacturing handcrafted items then you should write about your products, how they are unique, how you make them, use images.

3. Not Promoting Your Website

   Most of the time people create a website for their product they take all professional help for same but when it comes to marketing their website they ignore it expecting people will come looking for their website. Well it does not work like that, there are billions of website on the internet today and 90% of people do not move to 2nd page. So even though your website is amazing but if it does not come on the 1st page the possibility of people stumbling upon your website is very less. So as you recruit sales team to market your product you need to weave strategy for promoting your website as well.

4. Over Spending On Google And Facebook Advertisement

   Every new organization feel that the day they launches their product they should spend all their money on Google and Facebook advertisement to pull the crowd to their website. Which is not the case most of the time consume do not prefer paid promotion, even though they like your advertisement they will not click on advertisement rather they will search for your product in new tab. So what important is the content and the message rather than how much you spend on the platform. 

5. Reviewing The Performance

   There are load of free available tolls like SEMrush or neilpatel who can tell you what is working and what is not working with your website. There lot of mistake which do and these free tools help us in making the amendment at the right time.
   These analytics can help you in keep the track of your strategy you can also check how your competitors are doing, how their content is different from yours. You need to use this information for improvising and improving for betterment. 

6. Expecting Miracle Overnight

   Most of the time businessmen think that their promotion measure will bring results overnight. And when they do not get their desired result then change one strategy to another one partner to another. But that is not how it works in Digital Marketing, it takes time, consistency the formulae for better and long lasting result in digital marketing.

7. Unfair Email Marketing

   Email marketing is most rewarding digital marketing strategy. If utilized in right manner it can bring you great amount of user interaction, sales traffic and lot more. But Email marketing is effective only with the right content, subject line without which it will a dead strategy floating in mail box without any point and tagged as spam leading to action from google.

8. Not Measuring The Result

   Not measuring the outcome is the worst thing one can ever do. Most the time businessmen are happy till the time they are getting some result and they only check in sporadically and when the result goes down beyond imagination then only this comes to their attention. Ideally checking the result of marketing activity should be daily task like to do with your sales team. Do not wait for wait for last day to take action. You need to keep monitoring your activity, if not daily then on regular basis and keep taking the corrective actions.